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iPad - flop or revolution?

Apple just introduced its new product, the iPad . At first sight, it is true that as is, there is nothing transcendent: it looks like a big iPod Touch .

In reality, Apple has given a vector, whose true value is probably not yet fully perceived, probably on purpose, why give weapons to the competition?

However, some have understood the potential threat: the booksellers like Amazon , content authors such The New York Times, publishers of content delivery tools such as Adobe ...

The target is the content: books, video, music, ...
The fly in the round: the majors, publishers, booksellers, printers and everything revolves around ... The
ally implicit Amazon and Google , and generally, all those who scan or produce digital content. Needless to say it is unthinkable that Google and its digital library project does not ensure its own version of the iPad, which s'appuirait on or Android OS Chrome ...

Strategy:

1. iPad disseminate widely, that is to say create a market for this, he relies on thousands of existing iPhone applications and games, including new versions will take advantage of the big screen
2. have incentive pricing policy for content producers, content where the author clearly sees that earns more for each copy sold via the iPad via traditional circuits. This policy sits heavily on a broadcast "live", ie without going through the usual intermediaries of traditional distribution channels
3. sign some big names that will ensure and promote the iPad and "initiate pump "
4. rely on the buzz around Apple iPad, or" if you do not your book on the iPad, you're a loser! "

From there, the iPad will eventually attract:

• those reporting short-run books or technical specialist, film writers, authors unknown, ...
• those who spread widely but will they could earn more ... which suggests some renegotiations of contracts with publishers
• those who could not spread far: rejected by publishers, or frightened by the weight and complexity of the task that represents the publication of a book, or by the circuit around the production of a film

Beyond that, we can predict change forms of writing and producing content because iPad model allows anyone to publish the content they want without having to go into the usual guns.